In 2024, the SAGO Incubator fired up once again, and it was one of our most flavour-packed cohorts yet.
Over 10 weeks, we worked with a group of passionate, early-stage food entrepreneurs in Kuching, guiding them through everything from pricing and profit margins to food photography, branding, and even food delivery strategy. But this wasn’t your average training; it was immersive, intense, and full of heart (and taste-tests).
Participants got their hands dirty (and delicious) in real kitchens, tested their menus at live festivals, and received one-on-one coaching from industry mentors. Most importantly, they built confidence, the kind that turns home cooks into bold business owners.